Why You Should Be Using Facebook for Your Business’s PR

Facebook is one of the largest social media platforms today.

facebook

 1.23 billion monthly active users
→  945 million mobile users
→  757 million daily users

There are so many benefits for companies who choose to do public relations on Facebook. With such a large user base, it makes it easy to connect with thousands of people who may be interested in your business. It’s a way to create relationships and target specific demographics. It is also a cost efficient way to promote your business because opening an account is free!

Of course there is a downside if Facebook is not used properly. According to an article posted on Chron,

“Facebook can work against you if you do not maintain the page. A Facebook page without frequent updates can destroy your brand value and image. Having a Facebook page that looks abandoned is worse than having no page at all. You might need to hire someone or pay an employee to update your business’s Facebook page.”

It is all up to the business and how they go about getting themselves on Facebook. It can either make or break the company. If your company decides to use this platform for public relations, it is very important to create a strategy that is effective and maintainable. These following tips gathered from The Refinery Source will help to get you started…

✓Get Organized
✓Know Facebook’s Rules
✓Know Your Audience
✓Know Your Goals
✓Engage Your Audience
✓Include a Call to Action
✓Don’t Be Too Promotional

By creating a strategy and following these steps, any business can have their public relations become successful on Facebook. It requires hard work and maintenance but in the end, it will all be well worth it.

What are some companies that have had great success with their PR on Facebook?
What about companies that have failed?

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What Does Ethics Have to do With Anything Anyways?

Pub·lic Re·la·tions
noun

The professional maintenance of a favorable public image by a company or other organization or a famous person.

  • The state of the relationship between the public and a company or other organization or a famous person. “Companies justify the cost in terms of improved public relations”

Eth·ics
noun

Moral principles that govern a person’s or group’s behavior.

  • The branch of knowledge that deals with moral principles. “Your so-called newspaper is clearly not burdened by a sense of ethics”

Ethics is all around us and it is surely connected with Public Relations. To break this concept down…

The practice of public relations is about earning credibility ➔ Credibility begins with telling the truth ➔ Public relations, then, must be based on “doing the right thing” ➔ or, in other words, acting ethically.

However, there are some issues that come along when PR professionals put their right to freedom of speech before what is ethically right. What is important for all to consider is that what is ethical, may or may not be legal – as well as what is unethical may or may not be illegal.

An example of an unethical comment made by a PR pro…

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Justine Sacco was a senior public relations chief employed at IAC until she was fired after this tweet she posted on Twitter. Granted everyone has freedom of speech, it is important to think before we speak… or post. Justine Sacco who has plenty of experience in the field of PR, should know better than to post a comment that is so offensive.

“While her account was a personal one, it’s a reminder that on public platforms like Twitter, our actions remain tied to our employers, especially if they’re mentioned in your bio. As head of PR, Sacco’s job was to decide how IAC communicates its message to the world, and likely to look at the public social media of her colleagues to make sure they’re not saying anything that could come back to haunt the company.”

The quote was taken from Forbes article, “Justine Sacco’s Nightmare Before Christmas, Twitter-Version“.

According to an article from The New York Times Magazine, Sacco states…

“To me it was so insane of a comment for anyone to make,” she said. “I thought there was no way that anyone could possibly think it was literal.

Social media can spread like wildfire. The more offensive the content is… the faster it will go around. This tweet may be no worse than countless racist or offensive posts seen on Twitter, but the fact that she had public relation credentials and experience gives IAC every right to do what they did. Although it was Sacco’s personal account, since she was employed with IAC, it made the company look bad which hurts their reputation and the public’s trust.

Do you think it was right for IAC to fire Justine Sacco for her tweet?