Are You the Right Match?

Lola

Meet Lola DeYoung. She is a sweet 9 year old girl from Grandville, MI.
Lola is going into the fourth grade. She is a friendly, happy, outgoing girl who loves Jesus, her family, and her friends.
However, Lola is looking for one thing, her “unicorn match”.


Lola is a special girl who has captured the hearts of many individuals.

“Lola DeYoung was first diagnosed with leukemia in February 2011. After two years of treatment, she went into remission, but the cancer came back after only a few months. She received a high-risk treatment including spinal taps and brain radiation. Just as the end of the treatment seemed near, she relapsed a second time.”

Article: Wood TV 8

With Lola battling cancer once again, a bone marrow transplant may be the only way to save her life. This has been a difficult process due to the fact that Lola has an unusual genetic marker that makes it difficult to find a donor, so far there has been no matches. Lola refers to this as… “Looking for her unicorn match”.

However, Lola has hope. Thanks to Be The Match foundation, the members of this group have been working together to support fundraising for patients who need a marrow or umbilical cord blood transplant.

There was a video posted to Facebook advertising a bone marrow registry drive at Harbor Life Church in Grandville.
With the use of social media to raise awareness of Lola’s condition, the community responded with more than 700 people lining up to participate in the bone marrow registry.

lola 1lola 2

It is truly amazing what can happen when an organization raises awareness and brings the community together. Be The Match foundation has provided Lola and her family with hope and support that they will find a match.

How YOU can help – Be The Match foundations states…

“Be The Match relies on our support to collect contributions from community members to further its mission.  Proceeds will help add potential donors to the Be The Match Registry®. I hope you’ll consider making a contribution today.  Together we can help save lives!”

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Why You Should Be Using Facebook for Your Business’s PR

Facebook is one of the largest social media platforms today.

facebook

 1.23 billion monthly active users
→  945 million mobile users
→  757 million daily users

There are so many benefits for companies who choose to do public relations on Facebook. With such a large user base, it makes it easy to connect with thousands of people who may be interested in your business. It’s a way to create relationships and target specific demographics. It is also a cost efficient way to promote your business because opening an account is free!

Of course there is a downside if Facebook is not used properly. According to an article posted on Chron,

“Facebook can work against you if you do not maintain the page. A Facebook page without frequent updates can destroy your brand value and image. Having a Facebook page that looks abandoned is worse than having no page at all. You might need to hire someone or pay an employee to update your business’s Facebook page.”

It is all up to the business and how they go about getting themselves on Facebook. It can either make or break the company. If your company decides to use this platform for public relations, it is very important to create a strategy that is effective and maintainable. These following tips gathered from The Refinery Source will help to get you started…

✓Get Organized
✓Know Facebook’s Rules
✓Know Your Audience
✓Know Your Goals
✓Engage Your Audience
✓Include a Call to Action
✓Don’t Be Too Promotional

By creating a strategy and following these steps, any business can have their public relations become successful on Facebook. It requires hard work and maintenance but in the end, it will all be well worth it.

What are some companies that have had great success with their PR on Facebook?
What about companies that have failed?