Are You the Right Match?


Meet Lola DeYoung. She is a sweet 9 year old girl from Grandville, MI.
Lola is going into the fourth grade. She is a friendly, happy, outgoing girl who loves Jesus, her family, and her friends.
However, Lola is looking for one thing, her “unicorn match”.

Lola is a special girl who has captured the hearts of many individuals.

“Lola DeYoung was first diagnosed with leukemia in February 2011. After two years of treatment, she went into remission, but the cancer came back after only a few months. She received a high-risk treatment including spinal taps and brain radiation. Just as the end of the treatment seemed near, she relapsed a second time.”

Article: Wood TV 8

With Lola battling cancer once again, a bone marrow transplant may be the only way to save her life. This has been a difficult process due to the fact that Lola has an unusual genetic marker that makes it difficult to find a donor, so far there has been no matches. Lola refers to this as… “Looking for her unicorn match”.

However, Lola has hope. Thanks to Be The Match foundation, the members of this group have been working together to support fundraising for patients who need a marrow or umbilical cord blood transplant.

There was a video posted to Facebook advertising a bone marrow registry drive at Harbor Life Church in Grandville.
With the use of social media to raise awareness of Lola’s condition, the community responded with more than 700 people lining up to participate in the bone marrow registry.

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It is truly amazing what can happen when an organization raises awareness and brings the community together. Be The Match foundation has provided Lola and her family with hope and support that they will find a match.

How YOU can help – Be The Match foundations states…

“Be The Match relies on our support to collect contributions from community members to further its mission.  Proceeds will help add potential donors to the Be The Match Registry®. I hope you’ll consider making a contribution today.  Together we can help save lives!”


What Does it Mean to Work in Public Relations?


What do you think when someone tells you they work in public relations?

“So you just get to party everyday?” “You get to sit around on Facebook at work… and get paid?” “Hand out free stuff to people?” “Lie to get people to like a specific company?”

Being employed in the public relations field can often bring up some confusion or even negativity among individuals. However there are actually numerous functions a PR can be associated with and most companies are not looking to be disrespectful or dishonest. Some functions of public relations include…

-Writing- -Planning- -Counseling- -Researching- -Media Relations- -Investor Relations- -Employee Relations- -Consumer Relations- -Community Relations- -Social Media Interfaces- -Public affairs and issues- -Marketing Communications-

Although a PR professionals may have a different function compared to another person, they all have one goal in mind. An article posted on Shift Communications states…

“In PR, we help build and manage relationships between your public and your brand. Though there are several different strategies and tactics that fall within PR, at the end of the day, everything we do ties back to building and managing relationships with the public.”

Shift Communications is an organization that works with companies who need to incorporate Public Relations into their marketing strategy. The author, Tori Sabourin, has worked at a PR agency for almost six months and explains how difficult it can be to explain to people what she actually does.

Do you have what it takes to be a PR person?

“PR is an intense and difficult job that can be rewarding and disappointing. It can be exciting, and mind-numbingly boring. PR, more often then not, is misunderstood by people outside of the industry. Increasingly, the lines between PR, marketing and advertising are becoming more blurred, taking the industry into a new direction. To be a PR person, there are certain skills that are very beneficial which can be broken into two categories: human skills and professional skills. Human skills include things such as patience and congeniality, while professional skills include the ability to speak publicly and write professionally.”

Not only is public relations hard to understand for many individuals, it also takes special people to love and be good in this field. The quote above was taken from an article on written by Ben Silverman. PR professionals may be doing anything from managing social media accounts, publishing industry news, running contest giveaways, developing television/radio segments, and communicating with audiences. With so many different functions within public relations and the variety of opportunities this field provides, no wonder so many individuals get this industry confused.

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